Job Title: Global Vice President, Innovation
Soon Yu serves as the Global VP of Innovation at VF Corporation. Yu has responsibility to strengthen VF’s overall innovation capabilities and support VF’s portfolio of brands in their innovation efforts. His responsibilities include bringing new innovation best practices to VF, helping strengthen innovation processes, supporting the effort to strengthen our innovation culture, helping to develop new platforms for innovation, and creating stronger internal and external networks to drive and spread new ideas and solutions. Prior to VF, Yu worked at Chiquita Brands International, where he managed growth and innovation teams as General Manager, Chiquita North America Business Growth & Brand Development. Yu also has held general management, new business venture, and brand marketing roles with The Clorox Company, and Adspace Networks, a network of in-mall digital billboards. Yu earned a Bachelor of Science degree in Electrical Engineering from the University of California, Davis and an MBA from Stanford University. He lives in Greensboro with his wife, Christine, and son, Brenden.