A great product is one that people use. A great marketing program is one that gets people to act. Innovation methods (like lean, sprint, etc) provide companies with a process for coming up with, and testing, ideas--but they don't contain a framework for understanding which ideas will actually work. That's where behavioral science comes in.
Head of Product, Behavioural Sciences
I apply the behavioral sciences to hard business, strategy, and product design problems. Currently, I'm at Walmart, where I've co-founded an industry-changing behavioral science unit. We work on different projects across the entire business, applying the latest behavioral science findings and methodologies to key initiatives. My background is in design and neuroscience / behavioral science. From a behavioral science point of view, my largest influences are my past collaborators, Dan Ariely and BJ Fogg.