Rachel is a seasoned insights practitioner with over a decade of experience in the market research industry. Being passionate about empowering market research with new technology, Rachel is currently with 6Estates leading a team of research consultants to help clients generate better insights using AI technology. She has rich experience in CPG, tech, tourism and financial industry, and has helped clients on product innovation, communications and market entry. Before joining 6Estates, Rachel worked for Blackbox Research and Hall & Partners in Singapore, and Roy Morgan Research in Australia. Rachel holds a Master degree in Marketing from University Melbourne.