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Rich Fox
VP, Data Science & Analytics, Apex Parks
• How to connect your strategy to customer analytics?
• What is a customer centric view and why is it important?
• Which predictive approaches and models can you use?
• How to drive engagement and retention?

Rich Fox
VP, Data Science & Analytics
Apex Parks
Rich
is VP Data Science & Analytics at Apex Parks Group where he is responsible
for all data science demands across the business, designing and executing on
the data analytics strategy. Apex Parks
is one of the largest entertainment center companies in the United States
operating amusement parks, water parks and family entertainment centers.
Rich
has twenty years of experience in Analytics and is an experienced thought
leader by combining an analytical and data driven strategy with a deep
understanding of business and finance to drive business performance in a
breadth of industries including ecommerce, restaurants, hotels, retail,
distribution, manufacturing and real estate.
Rich
teaches Analytics in a Master’s program at San Diego State University where he
recently co-designed the new Innovation course and has a Graduate Certificate
in Predictive Analytics from Northwestern.
He is also a CPA, spent six years with PricewaterhouseCoopers and has
been a CFO. Rich received his BS in
Accounting from the University of Illinois.