As many organisations look to technology and digital channels to reshape their business for the 21st century, our big institutions are not immune from transformation. As head of strategy in the parliamentary digital service, Tracy has over the last year been developing a digital strategy for the UK Parliament which defines not only what and when of what needs to change but also the why. Join her to hear what recommendations she has for developing a strategy that delivers and doesn’t just sit on the shelf to gather dust.
Head of Strategy
Parliament Digital Service
Tracy Green is the visionary Head of Strategy in the Parliamentary Digital Service. Leading on the development of a digital strategy for Parliament, Tracy is also the founder of the Exploring Digital (https://pds.blog.parliament.uk/2015/09/21/digital-exploration-the-journey-so-far/) seminar series and co-founder of Accountability Hack (http://accountabilityhack.org/). In a role that allows her to combine a fascination with politics with a love for technology, Tracy is relishing the opportunity to have a real impact on the way Parliament works in the UK. Recent challenges include establishing the new Parliament Digital Service as part of the senior leadership team, running 37 workshops in 6 weeks and engaging more than 300 people to develop Parliament’s digital strategy and helping to build the digital capability Parliament needs for the future. Tracy was previously Head of Online Services in Parliament responsible for the management and development of all Parliament’s online channels. Prior to that she was Head of the e-Media Team at the UK Foreign & Commonwealth Office where she was responsible for a complete redevelopment of the organisation’s corporate website and 200 plus British Embassy and High Commission websites.