Recent advances in Big Data Mining, Predictive Analytics, and CyberPsychology are being combined to provide extraordinary insights into the reasons why buyers buy, consumers click, and voters commit. Join us for a glimpse of cutting-edge advances in Data Science with one of the field’s most respected practitioners and forward thinkers, Dr. JT Kostman, as he discusses newly developed methods that transcend traditional data analyses by combining insights from Cognitive Science, Behavioral Economics, and Game Theory – along with advances in Computational Psycholinguistics, Machine Learning, and Bayesian Probability – to allow Data Scientists to cross the Silicon|Carbon Divide and (literally) read minds and influence behaviors, at scale.
Chief Data Officer
Dr. JT Kostman is the Chief Data Officer for Time Inc. A highly respected thought leader on the strategic utilization of data, Dr. Kostman brings deep insight into consumer behavior through his experiences as a Data Scientist, Mathematician and Psychologist. Since the dawn of the Big Data Revolution, Dr. Kostman's teams have been at the forefront of developing cutting-edge capabilities that have fundamentally changed the way businesses treat digital media marketing, loyalty and retention, data mining, and consumer insights. His team’s successes have significantly improved digital marketing at Digitas; information gathering for several US intelligence agencies; social media analyses and insights for the Obama 2012 presidential campaign; and bottom-line results for a wide-range of Fortune 500 companies.