Sustainable Cost Reduction to Fund Growth: How to Zero Base Budget

Frans Ryden

Director, Finance, ZBB, Asia Pacific, Mondelez International

CFO’s facing slower topline growth can resort to slash-and-burn cost-cutting, and in the process put growth further at risk. Conversely, good Zero Based Budgeting (ZBB) ensures sustainable cost reduction and that money is spent where it matters the most. Companies implementing ZBB – such as Unilever, KraftHeinz, Coca-Cola and Mondelez – are also reporting unrivaled cost reductions. This session is about ZBB; how it works and what you need to do to implement it.

Frans Ryden

Director, Finance, ZBB, Asia Pacific

Mondelez International

Mr. Rydén has lead the implementation and execution of Zero Based Budgeting for Mondelēz International in Asia-Pacific since May 2014. Prior to that he held various finance roles in Altria, Kraft Foods, Cadbury and Mondelez in Asia-Pacific and in Europe, including chief financial officer for India and for Indonesia. He is a graduate from Stockholm University, Sweden, with a Master of Laws (LL.M) and a bachelor’s degree majoring in business administration.