CFO’s facing slower topline growth can resort to slash-and-burn cost-cutting, and in the process put growth further at risk. Conversely, good Zero Based Budgeting (ZBB) ensures sustainable cost reduction and that money is spent where it matters the most. Companies implementing ZBB – such as Unilever, KraftHeinz, Coca-Cola and Mondelez – are also reporting unrivaled cost reductions. This session is about ZBB; how it works and what you need to do to implement it.