Based in SEA, Jim is Dyson’s Head of Applied Data Science and drives the data engineering program of all products in production – a key part in making Dyson’s machines more intelligent. He joined Dyson in 2012, as Head of Electronics SEA. Jim graduated from the University of West-Brabant in the Netherlands specializing in Electronics Engineering. The bulk of his career was spent in Philips, the Dutch consumer electronics company, taking on roles ranging from development engineer to senior global project manager. In 2010, Jim moved to Singapore from the Netherlands. Together with his wife Lyuba, they have a 12-year-old daughter, a 9-year-old boy and a 2-year-old baby boy. In his free time, he spends time with the family and blogs about smart data topics.