Recruiting and cultivating cross-functional teams for data science projects Identifying high impact projects using design thinking methods, data project workflows and building relationships. Tips and tricks for improving adoption of data-science projects and results in your organization.
VP, Data & Analytics
Karen started and led the analytics practice at Digitaria, now Mirum, to help clients get the most out of investments in advertising and marketing tech. Early on in her career Karen worked at DoubleClick, now Google, to help brands who were beginning to experiment display advertising. She went on to work at frog design where she architected the navigation system for the largest online retailer, at the time, in terms of number of SKUs. Currently, Karen heads up analytics for Mirum in the US, working with clients like United Healthcare, Mazda and Unilever to help create value from their data and mature their analytics capabilities.