How to approach content marketing in a responsive world? Will talk about our current initiatives around redesigning RedCross.org as a responsive site and what that means for content.
General Manager, Digital Product
Peter has been with BT since July 2012. He is responsible for the end-to-end customer experience across BT Consumer’s Digital channels covering the entire product portfolio including TV, Sport, Broadband, Mobile and Telephony. Peter is also responsible for BT Consumer’s Digital Transformation programme targeting a step change in BT Consumer’s Digital capability. Prior to BT Peter has been with the Business Technology Office of McKinsey & Company for 8 years.