Although Personalization figures at the top of "to get right" list of strategic objectives, hardly a few get it right. It's much more than a bunch of algorithms, product-market fit, a pretty front end design or even lots of incentives. It's complete re-architecting of the soul of the organization! It's a journey from being in love with the product that was created and finding the customers to solving a "user's problem" sustainably, efficiently and effectively. This talk will be a walk through of the process of creating a vision, the strategic goals and execution of a Personalization program with Data Driven Optimization. It will touch upon the advancement along the Analytics Maturity Curve from the right metric creation for the Strategic Objectives, shoring up the Data Platform, a "Learn-Listen-Test" framework of iterative execution and finally scaling with Machine Learning solutions. The intention is to share the lessons along the journey with the audience and take back insights from their own personal experience of pulling this off.
Data Science Manager