As technology changes, so do the structure and requirements of the teams leveraging that technology. Nowhere is that process more evident that in the ten year history of game analytics at Zynga. Join Luke Dicken, Zynga's Director of Central and Strategic Analytics as he discusses what it takes to build a competitive analytics team in today's world. From hard skills and soft skills through to tech stacks and philosophy, Luke will talk about how Zynga has redefined their Analytics team in order to create a competitive group, ready for the challenges of 2018 and beyond.
Dr. Luke Dicken
Director of Central and Strategic Analytics
Dr Luke Dicken is Director of Central and Strategic Analytics at Zynga Inc, and also Chair of the IGDA Foundation. Luke’s long term passion lies in using AI and data-centric tools to empower game creators to provide engaging and immersive experiences and democratize game development through technology. He was named as one of Develop magazine’s “30 Under 30” for 2013, but hasn’t found a subtle way to work that into a bio.