On a case study of Telegraph's Digital Edition app, Jiri will show how changing needs of the target audience, and changing context of mobile impact on what, and how, we design and launch and iterate new products.
Lead UX Designer
Telegraph Media Group
I am experienced UX professional who leads by example and is passionate to always deliver above expectations. My 10 years of experience in designing digital products allow me to have both strategic UX perspective, as well as confidence in choosing granular processes and methods. My mixed background in HCI (MSc) and graphic design (BA) gives me a unique understanding of what makes experiences delightful, and what is good design. I worked on projectsranding from radical innovation (BBC Research & Development) to detailed work on end-user propositions (National Rail Enquiries apps, Freesat set-top box, Canon, American Express).