"What Happened Today?" is the most powerful (and sometimes most difficult) question in marketing to answer. Jessica will use this discussion to demonstrate how Visa is using real-time data platforms and marketing signals to answer it and move Visa Marketing from good to great.
Global Innovation Marketing & Analytics
Jessica Williams is the Global Innovation Marketing and Analytics Leader at Visa. Jessica is focused on digital and social activation and measurement across brand, B2B and corporate marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, differentiate products, and drive robust marketing, communications, and business strategy. Prior to Visa, Jessica headed up communications measurement at Yahoo! and led a large analytics team at WCG, working on Fortune 50 brands such as Verizon, P&G, Intel and Johnson and Johnson. Jessica lives in San Francisco but loves her Chicago Sports teams (go Blackhawks!).