At Insight for Good, we believe that the catalyst for social change is within each of us. That is why our commitment to society begins with the empowerment of individuals and progressive organisations that truly want to change the world.
Insight for Good
Wilma has over 15 years experience leading customer insight and intelligence programmes both in the private and public sectors, where she has developed customer and multi-channel strategies and influenced marketing, pricing, policy, and product and service delivery. She recently founded Insight for Good, a market intelligence firm designed to inspire organisations achieve their social good objectives through better use of evidence and insight. Wilma is a member of the Market Research Society’s Public Sector Editorial Board and has been one of the judges for the 2016 MRS awards. She holds an M.B.A and an MSc. of Social and Organisational Psychology.