Sustained innovation must be purposeful, both in mission and in process. Amazon strives to be an innovation machine guided by four principles: customer obsession rather than competitor focus; passion for invention; commitment to operational excellence; and long-term thinking. Relatedly, Amazon is a great place to experiment and to fail. Paul will describe how Amazon thinks about innovation, experimentation, and failure. He also will discuss some Amazon technological innovations and business innovations – some that succeeded and others that did not, some that employed existing expertise and others that required invention from scratch. He also will offer his thoughts on how an enterprise can and must sustain innovation in order to succeed long term.
VP, Global Innovation Policy & Communications
Paul Misener is Amazon.com’s Vice President for Global Innovation Policy and Communications. An Amazon veteran with more than 16 years at the company, he previously was VP for Global Public Policy. Both an engineer (B.S., Electrical Engineering and Computer Science, Princeton University, 1985) and lawyer (J.D., George Mason University, 1993; Distinguished Alumni Award, 2001), Paul oversees the development of Amazon’s public policy positions worldwide, serves as the company’s most senior policy spokesperson, and helps explain the technology behind its pioneering, customer-focused innovations. Formerly a partner in the law firm of Wiley, Rein & Fielding, Paul also served as Senior Legal Advisor to a Commissioner of the U.S. Federal Communications Commission (FCC). Prior to this government service, he was Intel Corporation’s Manager of Telecommunications and Computer Technology Policy, and leader of the computer industry’s Internet Access Coalition.