Rejo is a senior executive with over 24 years of experience across diverse industries, with areas of expertise including Business Strategy & Development, Sales, Distribution & Marketing, P & L Management, Sales Training, Product Development & Positioning, Channel Management and Market as well as Customer Analysis & Life Cycle Management in Various organizations like Zee Entertainment, Tata Sky, Reliance Industries and BPL. Rejo is also a regular blogger and speaker. During the tenure, Rejo has successfully set up Branches and Business Units while having ensured they scale up into sustainable & profitable operations. Rejo has been critical in designing & driving strategies, with a firm eye on achieving planned ROI targets and top & bottom line numbers. He has been successful in building new business opportunities, business planning, competition management and identifying market needs as well as trends His role has been critical in ensuring sustainable, scalable and futuristic development of organizations, aligning current business needs with the overall Vision as well as Mission.