Increasingly connected devices are producing increasing volumes of data on customer behaviours. The challenge of turning large volumes of machine generated data into meaningful insight and into better customer experiences is not just about technology, it’s also about deciding what data to keep, how to use it to understand and improve customer journeys and the impact that has on the organisation. This talk will focus on how the PlayStation 4, with over 40m sold, changes the way Sony uses data and engages with our customers.
Director, Data Sciences
Sony Interactive Entertainment
Nick Read leads a Data Science team in the Sony PlayStation business. He is based in London but manage a team split between the UK and US which supports the business worldwide.