Data culture starts at the top of an organization and begins with asking what does the data say? Successfully becoming a data informed requires overcoming skeptics and questioning “just because” thinking. Three key principles:Focus: Look at the right KPIs and know the difference between you data and your metrics. Use outputs that can consistently be measuredand which align with your core mission.Speed: The rate of your insights must match the rate of your decision making. Iteration is almost always preferable to evaluation.Empathy: Interact often with your customers/members/beneficiaries and understand what success looks like for them. Quantitative data is great at answering what questions, but qualitative research is needed to figure out the why.
Chief Data Officer
Jeff Bladt is the Chief Data Officer at DoSomething.org. He directs quantitative and qualitative research, and evangelizes for data informed decision making. Jeff has an AB and MPP from the University of Chicago, where he studied economics and public policy. He has presented on data strategy at places including New York University, Harvard Graduate School of Education, The Better Future Forum and the Stanford Social Innovation Review, and contributes to the Harvard Business Review.