This presentation will discuss how devising a data-driven content strategy and using analytics to inform this process can revolutionize your business. At National Geographic, Deeplaxmi Adke is responsible for using data to create a business that is responsive, flexible and data-driven
Sr Manager, Social Media
- Manages editorial calendar and posts content on brand social media accounts, communicating with customers, fans, and followers (90+ M). - Implements social media strategy and best practices, growing brand accounts by more than 200 percent.
Director, Digital Analytics
- Manage product and programming optimization for NationalGeographic.com. - Monitor, track and recommend tactical and strategic changes to web analytics to meet business goals. - Assisted in Google Analytics Implementation and ongoing additions to analytics - Provide Training for Google Analytics to internal teams. - Provide product insights to help optimize traffic and revenue to the site. - Evaluate and help strategize programming experiments by the magazine. - Improved efficiency of reporting for executive management by 75% by consolidating reports and automation.