Srini Muthusrinivasan is a senior global industry strategies director with over 17 years of proven experience in sales, supply chain strategy and executive leadership. In his current role, Srini works with C-level leaders in seeding and driving transformational innovation within large manufacturing companies. Srini is also a key contributor to enhancing and accelerating the availability of Supply Chain IP; he works very closely with academia, industry analysts, customers and technology teams to keep the Supply Chain IP ahead of the industry needs. Srini is a recognized C-level advisor around the topic of the digital supply chain transformation, and the topics defined in the book he co-authored, ‘Optimization of Supply Chain Management in Contemporary Organizations,’ as published by IGI Global. Srini also speaks at numerous global industry events and conferences.