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Ad Technology Innovation: Threat and Opportunity for Publishers

Brian Kroski

Chief Digital Officer, American Media Inc

Ad Technology innovation is proceeding at a dizzying pace. Ad Tech companies ranging from startups to Google are rapidly developing a wide array of overlapping, divergent, competitive and complementary technologies resulting in threats and opportunities for publishers. This discussion will provide a high-level overview of platform solutions(SSPs, DSPs, RTB, exchanges, networks, trading desk, programmatic), data solutions (DMPs, 1st and 3rd party data, retargeting, audience extension) and verification solutions (viewability, verification, yield and measurement solutions) among others.
Brian Kroski avatar

Brian Kroski

Chief Digital Officer

American Media Inc

Brian Kroski is Chief Digital Officer at American Media, Inc. where he is responsible for managing digital operations across AMI’s 14 titles.  Prior to joining AMI, Brian has spent over 15 years leading digital media initiatives and organizations both at media companies and interactive agencies. He has been responsible for creating award winning digital products for web, tablet and mobile at Rodale Press, The New York Observer, and Dennis Publishing US.
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