The Chinese market is diverse and dynamic, full of opportunities and challenges. It is crucial to change perspectives to find innovative approaches and solutions to implement and execute innovation. The speaker will outline the innovator’s dilemma for large organizations. The talk will introduce an entrepreneurial perspective on corporate innovation based on the speaker’s decade long research and executive training experience.
Mark Greeven (PhD, Erasmus University) is Associate Professor at the School of Management, Zhejiang University and Director for the MBA “Global Entrepreneurship Program”. He is a research fellow at the China’s National Institute for Innovation Management and China Centre for Innovation (China-Europe International Business School). Before moving to China, he was faculty at the Rotterdam School of Management, The Netherlands. Mark's expertise is in innovation and entrepreneurship, cross cultural management and global R and D in / to / from China.