The best products are built to address the "underlying psychological needs" of people. Come and learn how to detect those needs and to build successful products and businesses.
Head of Product Management, Software Experiences
Yasi Baiani is a product innovator, entrepreneur, and startup advisor. As the Head of Product Management, Software Experiences at Fitbit, she strategizes the next generation of wellness products and leads the product teams to deliver those products and experiences. She is also a Lecturer at UC Berkeley, Haas School of Business, teaching the Product Management course she designed from scratch to the MBA students. Yasi is a blogger with over 300K followers. She was recognized as The Top LinkedIn Voices in Healthcare in 2015 and 2016. Prior to Fitbit, Yasi was the CEO and Co-Founder of ActivePepper, a health and fitness mobile company and the Product Innovation Manager at athenahealth, a $5.5 billion healthcare IT firm. She experienced entrepreneurship through the lens of a venture investor; she was a VC for a $3.5 billion venture fund in Silicon Valley, invested in tech and digital health startups. She served on the board of for-profit (Zvents) and non-profit organizations (City of Dreams) in the past. She holds a BS in Business Administration from UC Berkeley and an MBA from Harvard Business School. Yasi was listed as The 27 Most Impressive Harvard MBAs by Business Insiders.