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Gaining Effective Analytics Insight from Multiple Data Sources

Diego Marquínez Peña

Global Head of Omnichannel Analytics & Big Data, Telefonica

To create disruptive business model, data from smart systems and traditional enterprise systems has to be brought together. This convergence of Information Technology and Operations Technology is key to success for IoT. This session will explore what disruption will mean for the Industrial Internet
Diego Marquínez Peña avatar

Diego Marquínez Peña

Global Head of Omnichannel Analytics & Big Data

Telefonica

Digital professional with extensive knowledge and ability to manage data-based projects in order to improve and optimize processes, time, resources and results. Proven leadership and project/product management, always focused on Business and Data Analysis to improve acquisition, user experience, satisfaction, conversion and loyalty rates using data from multiple sources, actionable insights, recommendations and user segmentation.
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